Topics

We have developed a range of topics relevant to the Australian Tourism industry.  See below for our latest range of Tourism workshop topics that we can deliver in your local community.

  • Online Marketing – driving your results higher online
  • Social Media – connecting with consumers online
  • Working with the Media and developing your own PR
  • Practical Marketing for small business
  • Tourism Packaging
  • Tailored topics – combine any of the current topics or discuss your requirements for customised topics and sessions to suit your organisation.

See information on our current topics below:

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Online Marketing and Social Media for small business

“If you’re business isn’t online you don’t exist…”

Over 45% of Australian businesses are not online or don’t have websites. For those that do – keeping up with the latest trends and programs and then knowing how it all works can be very confusing. This workshop will provide up to date information on the best tools to use to market, promote and sell online for your business. What are the tools that provide value for money and which ones don’t. By the end of the day you will have a list of ways to get the most out of the internet for your business with practical skills and knowledge of how to survive online. This course is intended for new or intermediate online users and can be customised for advanced participants.

Online marketing – workshop content:

• Word of mouth to word of mouse – how the net is changing the way we work

• Online consumer trends in Australia – who’s online and what are they doing

• Creating an online marketing plan – what’s in your plan?

• Using Google – search engines and how to optimise your website to be found online

• Pay per click advertising and google adwords

• Websites – what types of sites work for consumers and how you can improve yours

• Online sales systems and ecommerce – is it for you?

• Email direct marketing – how it works

• How to use social media to attract customers – Facebook, Youtube, Twitter, Flickr

• Review websites – what are people saying about you online

• Where is online business heading?

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Social Media for Tourism

“I saw that story on the newest social media – should I be doing it in my business?”

Everyone is talking about social media – Facebook, Twitter, social networking, peer-to-peer, blogging, review websites and the list goes on. How has the net changed the ways that consumers find your business and what can you do to make sure you get found. Developing a social media presence is the next step in getting your business found online. This session provides intermediate and advanced ways to use the internet and social media and marketing tools in your business and understand how investing in online social media marketing can be money well spent.

Social media – Topics to be covered include:

  • Online marketing planning – why your website is only 1 part of the equation
  • Understanding how social media is different to your website
  • Social media isn’t just for kids – Business case studies and examples
  • The three sides of social media – Listen, Participate, Evaluate
  • Facebook and Twitter – how you can use these in your business
  • What is blogging and will it work for me?
  • Social media optimisation – getting your information found online
  • Don’t fear social media -  managing online public opinion to your advantage
  • Future directions of social media and where is this all heading

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Practical Marketing for small business

“ I know I need to do more marketing but where do I start?”

If you are looking for ways to increase your marketing effectiveness, or just need some tips to kick start your marketing – then this is the workshop for you. The aim of this workshop is to provide you with some practical, simple and cost effective ways to plan, design and implement marketing activities that get results. The workshops will explore how you can turn a good business idea into a great business using marketing. You will be engaged in activities that will help develop an understanding of the marketing process from the planning stages through to seeing results, while learning about the tools that are most suitable for your small business.

Practical Marketing – workshop content:

  • Understanding marketing
  • Getting help – you’re not alone
  • The marketing process – step-by-step
  • Be a visionary and have objectives
  • Target markets & Competition
  • Brand not bland – stay top of mind
  • Setting and understanding your marketing Budget
  • Research and evaluation
  • The marketing kit ‘must-haves’ including online marketing ideas
  • Case studies or best and worst practice marketing

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Working with the media and developing your own PR plan

“Won’t the newspaper just print my story and – and when do the television cameras turn up?”

Working with the media as part of your marketing mix can be a rewarding and beneficial process – if you know what you are doing. For the uninitiated – dealing with the media can be a real puzzle and it’s easy to get lost. Understanding this process and how to speak the same language as the media can create great results for your business through exposure in a range of media channels such as radio, TV, magazines and online. This workshop will teach you how the media works, what makes a newsworthy story, how to build media relationships, the tools of the trade you need to develop for your business and how to evaluate the outcomes.

  • Working with the media – Topics to be covered include:
  • What is the ‘media’ and the different types of media outlets
  • How does the media work – understanding the machine before you start pushing buttons…
  • what is public relations and why it is important?
  • Dos and Dont’s – playing by the rules
  • Formulating a good media plan incl. Identifying your need, targets, key messages
  • Determine your key messageDeveloping the necessary tools incl. Media kits, Media releases and alerts
  • How a spokesperson can make or break your day
  • From the Pitch to conversion and everything in between
  • Track your success – you’re in it for the long haul